Century Mechanical Holdings
Performance Marketing Specialist
Full Time • Fully Remote - US
Benefits:
- 401(k) matching
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
Century Mechanical Holdings
Location: Fully Remote, U.S.-Based Only
Schedule: Full-Time, East Coast Business Hours
Location: Fully Remote, U.S.-Based Only
Schedule: Full-Time, East Coast Business Hours
About the Role
Century Mechanical Holdings is seeking a highly skilled Performance Marketing Specialist to manage paid lead generation across our growing home services portfolio. This role is ideal for a hands-on paid media expert with deep experience in HVAC, plumbing, electrical, and related home services marketing.
This person will be responsible for launching, managing, optimizing, and reporting on paid campaigns across Google Ads, Google Local Services Ads, Microsoft Ads, Meta/Facebook, Thumbtack, and premium lead-generation directories. The ideal candidate understands that performance marketing in home services is not just about clicks, impressions, or form fills. It is about generating qualified calls, booked jobs, revenue opportunities, and measurable return on ad spend.
This role requires someone who can manage high-intent search demand, monitor lead quality, dispute bad leads, adjust budgets quickly, coordinate with call center and operations teams, and ensure marketing performance is tied back to real business outcomes.
The right candidate should have strong home services experience, current Google Ads certifications, and the ability to work inside CMH’s MCC and related ad platforms.
Key Responsibilities
Google Ads Management
- Build, launch, manage, and optimize Google Ads campaigns for HVAC, plumbing, electrical, and related home services brands.
- Manage search, Performance Max, display, remarketing, call campaigns, and landing page traffic strategies where applicable.
- Structure campaigns by service line, location, brand, market, and customer intent.
- Monitor budgets, bidding strategies, search terms, impression share, cost per lead, cost per booked job, and conversion quality.
- Identify wasted spend, negative keyword opportunities, low-quality traffic, and underperforming campaigns.
- Coordinate with web, SEO, and operations teams to ensure campaigns are supported by strong landing pages, tracking, and lead handling.
Google Local Services Ads
- Manage Google Local Services Ads accounts across multiple home services brands and locations.
- Support LSA setup, verification, licensing, insurance, background check coordination, service-area settings, business hours, job types, and profile optimization.
- Monitor lead volume, lead quality, response rates, rankings, reviews, disputes, budget pacing, and market coverage.
- Review and dispute invalid or low-quality LSA leads in a timely manner.
- Work with operations and call center teams to improve booking rates and response quality.
- Ensure each brand has the proper LSA structure, service categories, location coverage, and compliance documentation.
Microsoft Ads
- Launch and manage Microsoft Ads campaigns to support additional search demand across Bing and Microsoft’s search network.
- Adapt Google Ads campaign structure and keyword strategy where appropriate while optimizing for Microsoft-specific performance.
- Monitor CPCs, conversion quality, search terms, budget allocation, and incremental lead volume.
- Identify markets and services where Microsoft Ads can provide efficient lead volume at a lower cost per lead.
Meta / Facebook Advertising
- Build and manage Meta/Facebook campaigns for brand awareness, promotions, seasonal offers, remarketing, and local service campaigns.
- Develop audience strategies based on geography, service type, customer intent, existing customer lists, and retargeting pools.
- Coordinate creative, copy, landing pages, lead forms, and campaign objectives.
- Monitor performance based on lead quality, booked-job conversion, cost per lead, and downstream business value.
- Work with content and creative resources to produce ads that are appropriate for HVAC, plumbing, electrical, and home services audiences.
Thumbtack & Premium Directory Management
- Manage lead generation and paid directory programs across platforms such as Thumbtack, eLocal, Home Solutions, Ring Partner, Marchex, Angi / Angie’s List, and similar premium lead sources.
- Monitor spend, lead volume, lead quality, cost per lead, booked-job conversion, and refund/dispute opportunities.
- Evaluate which directories are producing real opportunities versus low-quality or unprofitable leads.
- Manage vendor relationships, campaign settings, service categories, geography, budget caps, and lead delivery rules.
- Build reporting that allows CMH to compare directory performance against Google Ads, LSAs, Microsoft Ads, Meta, and organic lead sources.
- Recommend whether to scale, reduce, pause, or renegotiate directory spend based on performance.
Budget Management & Optimization
- Manage paid media budgets across multiple brands, locations, platforms, and service lines.
- Adjust budgets based on seasonality, technician availability, lead quality, booking capacity, and market demand.
- Support capacity-aware marketing strategies where applicable, including coordination with ServiceTitan reporting and operational availability.
- Identify opportunities to shift spend toward the channels, markets, and services producing the best results.
- Monitor daily pacing, monthly spend, cost per lead, cost per booked job, and return on investment.
- Provide recommendations to increase, reduce, or reallocate budgets based on performance data.
Tracking, Attribution & Reporting
- Work with internal stakeholders to ensure proper tracking is in place for calls, forms, online bookings, paid media conversions, and lead sources.
- Coordinate with the web developer and marketing operations team on GA4, Google Tag Manager, call tracking, pixels, conversion events, and landing page attribution.
- Support ServiceTitan attribution workflows where applicable.
- Build clear weekly and monthly reporting for campaign performance by brand, location, service line, and platform.
- Translate platform metrics into business-focused insights, including lead quality, booked-job conversion, cost per booked job, and revenue opportunity.
- Identify gaps between lead generation and operational conversion, especially where call handling, scheduling, or follow-up may be limiting performance.
Lead Quality & Operational Feedback
- Review calls, forms, bookings, and lead quality trends to determine whether campaigns are producing the right types of opportunities.
- Work with call center, dispatch, operations, and brand leadership to understand which leads are turning into booked jobs.
- Identify issues with poor lead handling, missed calls, weak follow-up, limited technician availability, or service-area mismatches.
- Recommend changes to campaigns, budgets, landing pages, targeting, or call handling based on downstream performance.
- Ensure paid media strategy is aligned with operational capacity and revenue goals.
Required Qualifications
- Proven experience managing paid media for HVAC, plumbing, electrical, or broader home services companies.
- Expert-level experience with Google Ads and Google Local Services Ads.
- Current Google Ads certifications required to support access and work within CMH’s MCC.
- Experience managing Microsoft Ads campaigns.
- Experience managing Meta/Facebook advertising campaigns.
- Experience with Thumbtack and premium lead-generation directories such as eLocal, Home Solutions, Ring Partner, Marchex, Angi / Angie’s List, or similar platforms.
- Strong understanding of call-based lead generation, booked-job conversion, local service demand, and emergency service marketing.
- Experience managing budgets across multiple locations, brands, markets, or service lines.
- Ability to analyze lead quality, not just platform-reported conversions.
- Strong understanding of keyword strategy, match types, negative keywords, search terms, bidding strategies, campaign structure, and budget pacing.
- Experience with GA4, Google Tag Manager, call tracking, conversion tracking, pixels, and reporting dashboards.
- Ability to clearly communicate performance, risks, and recommendations to marketing leadership and non-technical stakeholders.
- Must have Agency experience.
- Must be U.S.-based and available to work East Coast business hours.
Preferred Qualifications
- Experience working in a multi-brand, multi-location, or private equity-backed home services environment.
- Experience supporting paid media during acquisitions, market launches, rebrands, or new location rollouts.
- Familiarity with ServiceTitan, Marketing Pro, Scheduling Pro, Contact Center Pro, call attribution, lead source tracking, and booked-job reporting.
- Experience using capacity-aware marketing strategies tied to technician availability, scheduling capacity, or call center coverage.
- Experience managing Local Services Ads verification requirements, including insurance, licensing, background checks, service categories, and dispute workflows.
- Experience auditing vendor-managed paid media accounts and transitioning campaigns in-house.
- Familiarity with Looker Studio, Tableau, or other reporting and dashboard tools.
- Experience with landing page optimization and paid media conversion rate improvement.
Ideal Candidate Profile
The ideal candidate is a practical, performance-driven paid media operator who understands home services marketing from search query to booked job. This person knows how to build campaigns, optimize budgets, dispute bad leads, review lead quality, and communicate clearly with both marketing and operations teams.
They should be comfortable managing multiple brands at once and able to quickly identify where performance is strong, where spend is being wasted, and where operational issues are affecting conversion.
This is not a role for someone who only reports on clicks and impressions. The right person will care about whether the phone rang, whether the lead was qualified, whether the job was booked, and whether the campaign created real business value.
They should also be comfortable working across multiple paid channels, including Google Ads, LSAs, Microsoft Ads, Meta, Thumbtack, and premium directories. The strongest candidate will know how to compare these channels objectively and recommend where CMH should scale, reduce, or renegotiate spend.
Work Environment
- Fully remote position.
- Must be based in the United States.
- Full-time role.
- Must be available during East Coast business hours.
- Will work closely with internal marketing leadership, web development, SEO, marketing operations, call center teams, brand leadership, vendors, and ServiceTitan stakeholders.
Success in This Role Looks Like
- Paid campaigns launch quickly and cleanly for new acquisitions and locations.
- Google Ads and LSA accounts are properly structured, tracked, and optimized.
- Budgets are actively managed based on performance, lead quality, capacity, and business priorities.
- Invalid or low-quality LSA and directory leads are reviewed and disputed consistently.
- Cost per lead, cost per booked job, and lead quality improve over time.
- CMH has clear reporting across Google Ads, LSAs, Microsoft Ads, Meta, Thumbtack, and premium directories.
- Marketing leadership can clearly see which channels are producing qualified leads and which should be scaled, reduced, or renegotiated.
- CMH builds the internal paid media capability needed to reduce long-term dependency on outside vendors.
This is a remote position.
Compensation: $95,000.00 - $120,000.00 per year
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When considering a position in HVAC you are considering a career path that grants you the opportunity to find a job today. The demand for skilled tradespeople continues to grow across the USA.
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